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Global Digital Advertising Platforms Market Report for Period 2017 till 2023

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Report Summary:

This report studies the global Digital Advertising Platforms market, analyzes and researches the Digital Advertising Platforms development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like
Kenshoo
Adobe
Facebook
Twitter
LinkedIn
Sizmek
Yahoo! Advertising
Choozle
MediaMath
AdRoll
Rocket Fuel
Rubicon Project
DoubleClick (Google)
LiveRail
ONE by AOL
OpenX
BrightRoll (Oath Inc.)
AerServ
sovrn
dataxu

Market segment by Regions/Countries, this report covers
United States
EU
Japan
China
India
Southeast Asia

Market segment by Type, the product can be split into
Search Advertising Software
Display Advertising Software
Mobile Advertising Software
Social Advertising Software
Video Advertising Software
Cross-Channel Advertising Software

Market segment by Application, Digital Advertising Platforms can be split into
Industrial
Commercial
Education
Other

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Table of Contents / Index:

Table of Contents

Global Digital Advertising Platforms Market Size, Status and Forecast 2022
1 Industry Overview of Digital Advertising Platforms
1.1 Digital Advertising Platforms Market Overview
1.1.1 Digital Advertising Platforms Product Scope
1.1.2 Market Status and Outlook
1.2 Global Digital Advertising Platforms Market Size and Analysis by Regions
1.2.1 United States
1.2.2 EU
1.2.3 Japan
1.2.4 China
1.2.5 India
1.2.6 Southeast Asia
1.3 Digital Advertising Platforms Market by Type
1.3.1 Search Advertising Software
1.3.2 Display Advertising Software
1.3.3 Mobile Advertising Software
1.3.4 Social Advertising Software
1.3.5 Video Advertising Software
1.3.6 Cross-Channel Advertising Software
1.4 Digital Advertising Platforms Market by End Users/Application
1.4.1 Industrial
1.4.2 Commercial
1.4.3 Education
1.4.4 Other

2 Global Digital Advertising Platforms Competition Analysis by Players
2.1 Digital Advertising Platforms Market Size (Value) by Players (2016 and 2017)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
3.1 Kenshoo
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.1.5 Recent Developments
3.2 Adobe
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.2.5 Recent Developments
3.3 Facebook
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.3.5 Recent Developments
3.4 Twitter
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.4.5 Recent Developments
3.5 LinkedIn
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.5.5 Recent Developments
3.6 Sizmek
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.6.5 Recent Developments
3.7 Yahoo! Advertising
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.7.5 Recent Developments
3.8 Choozle
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.8.5 Recent Developments
3.9 MediaMath
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.9.5 Recent Developments
3.10 AdRoll
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
3.10.5 Recent Developments
3.11 Rocket Fuel
3.12 Rubicon Project
3.13 DoubleClick (Google)
3.14 LiveRail
3.15 ONE by AOL
3.16 OpenX
3.17 BrightRoll (Oath Inc.)
3.18 AerServ
3.19 sovrn
3.20 dataxu

4 Global Digital Advertising Platforms Market Size by Type and Application (2012-2017)
4.1 Global Digital Advertising Platforms Market Size by Type (2012-2017)
4.2 Global Digital Advertising Platforms Market Size by Application (2012-2017)
4.3 Potential Application of Digital Advertising Platforms in Future
4.4 Top Consumer/End Users of Digital Advertising Platforms

5 United States Digital Advertising Platforms Development Status and Outlook
5.1 United States Digital Advertising Platforms Market Size (2012-2017)
5.2 United States Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

6 EU Digital Advertising Platforms Development Status and Outlook
6.1 EU Digital Advertising Platforms Market Size (2012-2017)
6.2 EU Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

7 Japan Digital Advertising Platforms Development Status and Outlook
7.1 Japan Digital Advertising Platforms Market Size (2012-2017)
7.2 Japan Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

8 China Digital Advertising Platforms Development Status and Outlook
8.1 China Digital Advertising Platforms Market Size (2012-2017)
8.2 China Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

9 India Digital Advertising Platforms Development Status and Outlook
9.1 India Digital Advertising Platforms Market Size (2012-2017)
9.2 India Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

10 Southeast Asia Digital Advertising Platforms Development Status and Outlook
10.1 Southeast Asia Digital Advertising Platforms Market Size (2012-2017)
10.2 Southeast Asia Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

11 Market Forecast by Regions, Type and Application (2017-2022)
11.1 Global Digital Advertising Platforms Market Size (Value) by Regions (2017-2022)
11.1.1 United States Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.1.2 EU Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.1.3 Japan Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.1.4 China Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.1.5 India Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.1.6 Southeast Asia Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
11.2 Global Digital Advertising Platforms Market Size (Value) by Type (2017-2022)
11.3 Global Digital Advertising Platforms Market Size by Application (2017-2022)

12 Digital Advertising Platforms Market Dynamics
12.1 Digital Advertising Platforms Market Opportunities
12.2 Digital Advertising Platforms Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Digital Advertising Platforms Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Digital Advertising Platforms Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application

13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix
Methodology
Analyst Introduction
Data Source


Research Methodology

The market research report added recently to collection of Market Reports Company is based on detailed qualitative and quantitative analysis. The research report is a blend of both bottom up and top down research with the help of which quantitative aspects of the market are determined. Besides this various statistical models, projection techniques and sampling techniques are implemented for quantitative analysis.
The qualitative analysis includes through interactive study with all major industry participants across the industrial value chain. The analysis includes extensive interviews with raw material suppliers, experienced front line staff, directors, CEOs, distributors, major manufacturers, industry experts and end-users. Interaction are usually done with the help of primary interviews, surveys, and vendor briefings. All major factors that influence this market are studied in this research report. The market size for top level markets and sub-segments is normalized, and the impact of various macro and micro economic factors are analyzed during market forecast.

Secondary Research
Secondary sources play a vital role in collection of raw data. Various paid and open access data sources are referred for collection for secondary data. Some of the major secondary data sources referred include:

■ Press releases, annual reports, Non-Profit organizations
■ Industry associations, governmental agencies and customs data
■ Directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), etc.

Primary Research
In Primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. Some of the major primary sources include:

■ Product manufacturers
■ Opinion leaders, industry experts and research institutions
■ Distributors, Dealer and Traders
■ Raw Materials suppliers and producers etc.

The data collected through secondary research is validated with the help of primary research respondents.

Data Models
Wherever no credible data sources are available, various data models are implemented which help to develop wide data sets.

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Report Details:



Report ID: 38031

Category: 23

Published date: 2017-12-03 20:12:16

Number of Pages: 107

Publisher Name:

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